Marketing Manager – Singapore

About the role

We are seeking a Marketing Manager to lead the promotion and positioning of our brand in Singapore. The role will drive integrated campaigns, collaborate closely with sales, and optimise lead generation to support growth.

Key responsibilities

• Develop and implement marketing campaigns and strategies aligned with corporate messaging.
• Forge strong relationships with Sales to establish service level agreements and initiatives that support customer acquisition.
• Set up and manage lead generation campaigns, including email outreach with compliant calls‑to‑action.
• Design, segment, and optimise direct‑marketing communications for maximum engagement.
• Analyse historic performance, KPIs and past interactions to inform strategy and forecasting.
• Measure campaign results, optimise lead‑nurture tracks and improve conversion rates using dashboards, CRM and analytics reports.
• Research and test new lead‑generation tactics with media vendors to lower cost‑per‑lead and increase quality.
• Create landing pages and lead‑generation forms for content distribution.
• Stay current with digital‑marketing trends, SEO best practices and paid‑search (PPC) management.

Required profile

Required skills

• CRM platforms
• Search Engine Optimisation (SEO)
• Pay‑Per‑Click (PPC) advertising
• Email marketing campaign creation
• Marketing analytics and reporting
• Landing page creation and optimisation