Regional Content Specialist – SEO & AI‑Driven Marketing

About the role

We are looking for a proactive, AI‑driven professional to lead our regional SEO content initiatives. As a Regional Content Specialist you will manage end‑to‑end SEO content workflows, experiment with AI‑assisted processes, and optimise visibility across both traditional and AI‑powered search environments.

Key responsibilities

• Manage SEO content workflows from ideation and briefing to optimisation and delivery for local markets.
• Review, refine and optimise SEO‑focused content to match search intent, user needs and regional priorities.
• Execute AI‑assisted content workflows using tools such as ChatGPT, Gemini, Claude or Perplexity.
• Coordinate with local teams, writers and stakeholders to ensure timely delivery, alignment and quality control.
• Support SEO content experimentation and scalable initiatives across markets.
• Maintain content trackers, workflow documentation and operational records.
• Identify content gaps and optimisation opportunities based on regional direction and business priorities.

Required profile

• Bachelor's degree in Marketing, Communications, Business or a related field.
• At least 2 years of experience in SEO content, digital content, editorial or content marketing roles.
• Strong understanding of SEO fundamentals, including keyword research, search intent and on‑page optimisation.
• Hands‑on experience using AI tools within content workflows.
• Familiarity with SEO and analytics platforms such as Google Search Console, Ahrefs or Google Analytics.
• Excellent execution and organisational skills with the ability to manage multiple workflows across markets.
• Collaborative, proactive working style and ability to coordinate with cross‑functional stakeholders.

Required skills

• ChatGPT
• Gemini
• Claude
• Perplexity
• Google Search Console
• Ahrefs
• Google Analytics