Regional Content Specialist – SEO & Growth Marketing

About the role

We are looking for a proactive Regional Content Specialist to lead SEO‑focused content production across multiple markets. The role combines hands‑on writing, AI‑assisted workflows and close collaboration with local teams to boost visibility in both traditional and AI‑driven search environments.

Key responsibilities

• Manage end‑to‑end SEO content workflows, from ideation and briefing to optimisation and delivery to local teams.
• Write, edit and optimise SEO‑centric articles that align with search intent, user needs and regional priorities.
• Implement AI‑assisted content creation tools to increase scalability and search performance.
• Coordinate with writers, local marketers and cross‑functional stakeholders to ensure timely, high‑quality output.
• Support SEO experimentation and scalable content initiatives across markets.
• Maintain content trackers, workflow documentation and operational records.
• Identify content gaps and optimisation opportunities based on regional direction and business goals.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• At least 2 years of experience in SEO content, digital content, editorial or content‑marketing roles.
• Strong writing and editing abilities with a focus on SEO best practices.
• Solid understanding of keyword research, search intent and on‑page optimisation.
• Proven ability to manage multiple workflows and meet deadlines across regions.
• Collaborative, proactive attitude and effective coordination with local and cross‑functional teams.

Required skills

• AI content tools such as ChatGPT, Gemini, Claude, Perplexity.
• SEO and analytics platforms including Google Search Console, Ahrefs, Google Analytics.