Assistant Manager, Digital Marketing & E-Commerce

About the role

As Assistant Manager, Digital Marketing & E‑Commerce you will lead the hotel’s online presence, driving traffic, bookings and revenue across rooms, food & beverage and ancillary services. You will work closely with revenue, sales and operations teams to ensure digital initiatives align with brand standards and guest expectations.

Key responsibilities

• Develop and execute paid media campaigns on Google, Meta, TikTok, Xiaohongshu and other platforms, managing budgets and ROI.
• Maintain and optimise the hotel website, booking engine and SevenRooms journey to increase conversion rates.
• Coordinate OTA and distribution content, ensuring promotions and digital assets are up‑to‑date.
• Manage audience segmentation, CRM communications and email marketing programmes.
• Oversee Google Analytics 4, Google Tag Manager, UTM governance and conversion tracking, producing regular performance reports.
• Lead SEO and Generative Engine Optimisation initiatives to improve organic visibility.
• Collaborate with digital agencies, technology partners and internal stakeholders such as Revenue Management, Sales and Food & Beverage.

Required profile

• Degree or diploma in Marketing, Digital Marketing, Business or related field.
• Minimum 4 years of experience in digital marketing, e‑commerce or hospitality marketing.
• Proven track record managing paid media campaigns across Google, Meta and other platforms.
• Experience with website management, CRM, email marketing and OTA platforms.
• Strong analytical, project management and communication abilities.

Required skills

• Google Analytics 4
• Google Tag Manager
• UTM governance & conversion tracking
• Paid media campaign management (Google, Meta, TikTok, Xiaohongshu)
• SEO and Generative Engine Optimisation (GEO)
• Website and booking engine optimisation (SevenRooms)
• CRM and email marketing platforms
• Digital reporting tools
• Google Ads certification (or equivalent)