Head of Marketing, East Asia Pacific

About the role

Based in Singapore, the Head of Marketing, East Asia Pacific reports to the Global CMO with a dotted‑line to the Managing Director, East Asia Pacific. The role sets and leads the regional marketing strategy and execution across Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam, Australia, New Zealand, Japan and Korea, translating global brand direction into locally resonant plans.

Key responsibilities

• Own the EAP annual marketing strategy and operating plan, turning global brand direction into market‑specific priorities.
• Define success metrics (brand health, demand, retail impact) and ensure clear performance reporting across markets.
• Represent EAP market needs to Global Marketing teams, influencing content, calendar and investment decisions.
• Plan and allocate the regional marketing budget, balancing brand‑building and demand‑driving spend while governing ROI.
• Lead an integrated regional marketing calendar, coordinating briefs and deliverables across markets and agencies.
• Lead and develop a regional organization of 25+ people across key hubs, building capability and consistent ways of working.
• Ensure brand consistency and speed‑to‑market through localization of global assets and creation of market‑specific creative.
• Manage the regional agency ecosystem (media, creative, PR, production) to maintain high standards and efficient delivery.
• Partner with Brand Experience leadership to deliver a consistent yet culturally relevant brand expression.
• Shape full‑funnel activation across digital and social channels in close partnership with eCommerce and Omni leadership.
• Support retail experience priorities, improving store traffic, conversion and other retail KPIs.

Required profile

• Proven experience leading regional marketing teams of 20+ people across multiple markets.
• Ability to translate global brand direction into market‑specific plans.
• Strong insight into consumer, competitive and cultural dynamics in East Asia Pacific markets.
• Capability to set and monitor brand health, demand and retail impact metrics.
• Experience managing sizable marketing budgets with disciplined ROI governance.
• Demonstrated skill in influencing global and local stakeholders through data‑driven recommendations.

Required skills