Head of Sales & Marketing (Residential)

About the role

Our client, a leading Singapore property developer, is seeking an experienced Head of Sales & Marketing to steer the residential sales and marketing function across the full development lifecycle. You will shape strategy from land acquisition through to handover, driving commercial performance and market positioning.

Key responsibilities

• Define and execute the overall residential sales and marketing strategy to maximise sales, profitability and project returns.
• Develop pricing, positioning, branding and launch programmes, adjusting tactics based on market conditions.
• Collaborate with senior management, JV partners, architects and consultants on product planning, unit mix, layouts and facilities.
• Provide market research, demand analysis and pricing benchmarks for land acquisition and feasibility studies.
• Lead project launches, inventory releases and sales programmes, monitoring performance and recommending optimisation measures.
• Build and maintain strong relationships with property agencies, key salespersons, marketing agencies and industry stakeholders.
• Track residential market trends, competitor activity and regulatory developments to identify new opportunities.
• Coach, develop and lead the Sales & Marketing team while staying hands‑on in key negotiations.

Required profile

• Degree in Real Estate, Business, Marketing, Finance, Economics or a related field.
• Minimum 15 years of Singapore residential property sales and marketing experience.
• Proven leadership in a property development environment with a track record of launching private residential projects.
• Extensive network with property agencies, key salespersons and marketing consultants.
• Strong commercial, analytical, negotiation and stakeholder‑management capabilities.
• Fluent in English and Mandarin.

Required skills

What we offer

• Competitive salary up to S$15,000 per month plus performance bonus.
• Islandwide posting with a 5.5‑day work week.
• Opportunity to lead a senior team in a high‑profile developer.