International Product Designer

About the role

Bilibili, a Chinese video community and digital ecosystem with 376 million monthly active users, is expanding globally and is looking for an International Product Designer. The role covers end-to-end experience design and UI system development for overseas products, including internationalization UX infrastructure, core user journey optimization and a multi-platform design system, while exploring an international design language that fits users in Southeast Asia, the Middle East, Latin America and beyond.

Key responsibilities

• Own end-to-end experience design and UI system development for overseas products, including internationalization UX infrastructure, core user journey optimization and multi-platform design system building and iteration.
• Explore an international experience design language and lead product experience upgrades and localized design innovation.
• Spearhead a team-wide AI design efficiency system, exploring AIGC across experience design, creative generation and asset accumulation to improve team productivity.
• Contribute to design guidelines, experience assets and team workflows, mentor mid-level designers and safeguard design output quality.

Required profile

• 5+ years of internet experience design, including 3+ years in international products or overseas pan-entertainment businesses.
• Proven track record of building a design system for a 0-to-1 overseas product.
• Nice to have: experience at a leading anime/ACG, content community or live-streaming platform; brand refresh or design asset system experience; English as a working language; motion design, 3D visual design and commercial design skills; deep familiarity with Bilibili's community.

Required skills

• Expert end-to-end experience design with strong interaction logic, information architecture and visual direction.
• Deep knowledge of user aesthetics and usage habits across Southeast Asia, the Middle East and Latin America, with hands-on localization design.
• AIGC and design innovation, including building and scaling an enterprise-level AI design efficiency system.
• Cross-functional collaboration, complex project management and mentoring experience.