Manager, Sales & Marketing – Residential Development

About the role

The client, a leading property developer in Singapore, is seeking a senior Manager to drive sales and marketing for residential developments across the full project lifecycle. The role supports the Head of Sales & Marketing and works closely with JV partners, agencies and internal teams to deliver successful launches and achieve sales targets.

Key responsibilities

• Assist the Head of Sales & Marketing in planning and executing sales and marketing strategies throughout the residential development lifecycle.
• Collaborate with business development, project teams, JV partners, architects and consultants on product planning, unit mix, layout optimisation and project positioning.
• Conduct market research, analyse buyer preferences, competitor projects, pricing trends and sales forecasts to inform development decisions.
• Monitor sales performance, market conditions and inventory, providing recommendations on pricing and sales programmes.
• Support pricing reviews and sales strategies based on market intelligence and project performance.
• Coordinate with property agencies, creative agencies and consultants to drive branding, marketing initiatives and sales launches.
• Prepare showflat readiness, sales documentation and marketing materials for each launch phase.
• Track residential market and regulatory developments, produce market reports and competitor analyses for management.
• Maintain project and market data to support pricing, sales and future development strategies while ensuring compliance with regulations and company procedures.

Required profile

• Degree in Real Estate, Business, Marketing or a related discipline.
• Minimum 8 years of experience in Singapore residential property sales and marketing, preferably within private residential development.
• Proven track record of supporting residential project launches.
• Strong understanding of Singapore’s residential property market, buyer trends and regulations.
• Excellent commercial, analytical, communication and stakeholder‑management abilities.
• Fluent in English and Mandarin.
• Willingness to work weekends for sales launches and marketing events when required.

Required skills