Senior / Creative Content Associate

About the role

This role drives creative ideation and execution for the brand's marketing, social campaigns, activations and content, leading the end-to-end creative approach and mentoring a team of designers and photographers. It also involves exploring and implementing AI tools and emerging technologies while keeping the brand identity consistent across all projects and platforms.

Key responsibilities

• Drive creative ideation and execution for marketing, social campaigns, activations and content to achieve marketing goals
• Own the end-to-end creative approach, including design, art direction, video motion graphics, AR/VR, gamification, AI-driven content solutions, partnerships and collaborations
• Explore and implement AI tools and emerging technologies to improve efficiency, personalization, scalability and innovation, and ensure ethical, brand-safe and commercially effective use of AI
• Collaborate with functional and market leads to create and drive content strategy across channels and media
• Manage and mentor a team of designers and photographers to deliver a strong brand identity
• Keep the brand identity central and consistent across all creative projects and platforms globally
• Deliver outstanding creative presentations internally and externally, champion new creative talent, and build partnerships with aligned brands and talent
• Work with team producers to set forward-thinking production workflows and schedules, and build relationships with external agencies and partners
• Analyse campaign performance, market trends, consumer needs, AI-assisted insights and the competitive landscape to optimise creative output
• Work with creatives, photographers, media designers, UI/UX designers and senior leaders, and perform other assigned duties

Required profile

• Experience in conceptual creative work, art direction and graphic design
• Experience in business and digital performance channels such as digital marketing, editorial, photography and multimedia
• Portfolio covering brand campaigns, activations, moving images, design systems, events, digital content, motion graphics, print and social campaigns
• Understanding of digital asset production at scale, post-production workflows and technical requirements of digital marketing assets
• Familiarity with social media, new digital formats and trends
• Experience developing creative across multiple markets (e.g. Asia, US, UK and non-English markets) is ideal
• Experience in brief conception, storyboarding and on-set art direction for moving images and stills
• Ability to thrive in a dynamic, fast-paced environment, network with relevant people and brands, and be comfortable with overseas travel when necessary

Required skills

• Graphic design, typography, art direction, moving images and motion graphics animation
• Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD)
• AI tools and knowledge of video formats, email templates and quality standards