Service & Experience Designer

About the role

Accenture Song's Singapore Design & Digital Products practice works at the intersection of strategy, service design, interaction design and product delivery. Its designers move between discovery and delivery, policy and product, and enterprise platforms and citizen-facing services, in multi-disciplinary consulting teams serving government, financial services and enterprise clients. The Service and Experience Designer role is open across several career levels, which differ mainly in scope, autonomy and influence.

Key responsibilities

• Discovery and design research: plan and run user research (interviews, contextual inquiry, usability testing, service safaris), turn findings into insights, facilitate co-creation workshops and use AI tools to summarise transcripts and cluster themes.
• Problem framing and strategy: define design briefs, apply systems thinking and business design methods (business cases, opportunity sizing, KPIs, operating models), and use AI to explore problem framings and test directions.
• Interaction and service design: design end-to-end user flows, information architectures and interaction patterns for web, mobile and enterprise platforms; produce service blueprints, journey maps and orchestration models; sketch low-fidelity concepts and build high-fidelity specs; prototype with AI-assisted tools.
• Visual design (secondary): deliver client-ready work with consistent spacing, typography, colour and components, extend design systems, and use Figma AI features such as Auto Layout and design-to-code.
• Client delivery: present work in reviews, critiques and steering committees, adapt communication to technical, business and executive audiences, manage scope and timing, and use AI to prepare workshop agendas and presentation material.
• Collaboration: work in multi-disciplinary teams, give and receive rigorous design critiques, and hold a point of view under pressure.

Required profile

• Bachelor's degree in Design, HCI, Product Design, Service Design, Interaction Design, Visual Communication or a related discipline.
• Experience in service design methods (journey mapping, service blueprinting, facilitation).
• Client-facing experience: presenting work, running workshops and answering stakeholder questions live.
• Background in consulting, agency or in-house product teams with cross-functional delivery.
• Ability to produce client-ready visual work independently; a pure visual specialist who cannot hold a discovery conversation is not a fit.

Required skills

• Service design methods and interaction design for enterprise or government platforms.
• Familiarity with AI-assisted design workflows in Figma or similar tools.
• Comfortable working with brand guidelines and extending existing design systems.