Assistant Manager Digital Marketing - Healthcare

About the role

The Assistant Manager, Digital Marketing develops and executes digital strategies that improve patient awareness, engagement, activation and adherence across DKSH's Healthcare therapeutic areas. The role uses data-driven marketing, omnichannel engagement, digital platforms and Patient Support Programs (PSPs) to improve patient journeys while staying compliant with pharmaceutical industry regulations and company policies.

Key responsibilities

• Develop and run patient activation strategies covering disease awareness, diagnosis, treatment initiation and adherence
• Map and optimise patient journeys, design digital interventions and improve conversion and retention
• Plan and run omnichannel campaigns across websites, patient portals, social media, SEM, SEO, email, mobile apps and messaging platforms
• Manage campaign calendars, keep messaging consistent and optimise based on performance metrics
• Design and enhance digital components of PSPs to improve enrolment, activation, persistence and adherence
• Work with vendors and stakeholders on digital tools for patient education and treatment management, and monitor engagement metrics
• Create patient-centric content and educational resources such as videos, webinars and testimonials in line with medical, regulatory and legal requirements
• Set KPIs and dashboards, analyse engagement data and use CRM, marketing automation and analytics tools for insights
• Evaluate emerging digital technologies such as AI-powered engagement, personalisation, automation and digital therapeutics
• Manage relationships with digital agencies, technology vendors and platform partners, ensuring data privacy compliance
• Partner with Product Managers, Medical Affairs, Regulatory Affairs, Legal and Compliance, Patient Support Teams and external agencies

Required profile

• Bachelor's degree in Marketing, Business, Digital Marketing, Life Sciences, Pharmacy or a related field; a diploma or additional qualification in Digital Marketing is an advantage
• 2 to 3 years of digital marketing experience, preferably in pharmaceuticals, healthcare, medical devices or consumer healthcare
• Proven experience managing patient-focused digital campaigns
• Familiarity with pharmaceutical promotional regulations and compliance requirements

Required skills

• CRM and marketing automation platforms
• Digital campaign management, Google Analytics, web analytics, SEO/SEM and social media marketing
• Customer journey mapping and data visualisation/reporting tools
• Knowledge of AI and personalisation technologies is preferred