Assistant Public Relations Manager

About the role

We are looking for an Assistant Public Relations Manager to support Bacha Coffee’s global PR initiatives. Based at our headquarters and working closely with subsidiaries, you will help shape and maintain the brand’s voice across all markets.

Key responsibilities

• Develop and execute a global public relations strategy aligned with brand priorities and announcements.
• Support internal teams, partners and franchises to ensure all external communications are on‑brand.
• Guide overseas partners on local media relations, review press releases and PR campaigns.
• Write, edit and proofread press releases, media kits, biographies, fact sheets and other communication assets.
• Increase brand visibility through media liaison, gifting, events, overseas media trips and other PR activities.
• Coordinate with PR agencies, business partners and media contacts worldwide.
• Collaborate with corporate communication, HQ departments and local subsidiaries to ensure consistent brand messaging.

Required profile

• Proven experience in public relations or corporate communications, preferably in an international setting.
• Strong written and editorial skills with the ability to produce high‑quality press materials.
• Excellent coordination skills to work with internal stakeholders, external agencies and media partners across multiple regions.
• Understanding of brand DNA, heritage and the ability to embody the brand ethos.

Required skills