Assistant Vice President, Product Marketing - GTS

About the role

DBS Group Marketing & Communications builds, protects and enhances the DBS brand in a commoditised banking industry, working with all units of the DBS Group on integrated strategies focused on digital communications, marketing and research. The Assistant Vice President (AVP) in IBG Marketing will contribute to marketing strategies and initiatives for Global Transaction Services (GTS) in Singapore, covering the full product marketing lifecycle: turning complex product information into client-friendly content, running integrated paid media campaigns, managing client communications, organising events and strengthening the GTS brand.

Key responsibilities

• Manage end-to-end product marketing for GTS in Singapore, translating complex product information (cash management, trade and supply chain finance, cross-border payments, securities and fiduciaries services) into content for SME, Mid-Cap and Large Corporate clients
• Create marketing collateral such as thought leadership articles, case studies, videos, digital banners, pweb pages and sales enablement materials, and support product launches such as Digital Assets and the Future of Payments
• Plan and run integrated paid media campaigns across social, digital and out-of-home channels, manage budgets and ad spend, and work with agencies and creative teams
• Develop client communication strategies, craft consistent messaging and manage client communication calendars
• Plan and run proprietary events, webinars and industry collaborations, handling logistics and follow-up
• Enhance brand reputation through events, collaborations and awards activation
• Run SEO, SEM and Generative Engine Optimisation (GEO) strategies, including keyword research, bidding and content optimisation for LLMs

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field
• 5-8 years of B2B product marketing experience, preferably in financial services or banking, with corporate/institutional clients and GTS
• Expertise in cross-border payments, cash management, trade and supply chain finance, securities and fiduciaries services, and knowledge of Digital Assets and the Future of Payments
• Proven content creation and digital marketing experience, including paid, owned and out-of-home channels
• Experience managing events, partnerships and awards activation

Required skills

• Hands-on SEO, SEM and GEO
• Strong analytical skills and data interpretation
• Excellent written, verbal and presentation skills