Associate Manager – Global Brand Marketing

About the role

Klook is seeking an Associate Manager / Manager to join its Global Brand Marketing team. The role bridges brand, product, audience insight and growth, driving integrated campaigns that connect Klook’s brand with high‑impact products and consumer decision channels.

Key responsibilities

• Identify priority products and categories to weave into brand initiatives.
• Gather and synthesize audience and market insights to shape consumer stories.
• Transform product benefits into compelling brand propositions and integrated campaigns.
• Collaborate with paid‑media, Kreator, PR, social and local marketing teams to embed brand messaging throughout the lower‑funnel.
• Measure brand impact on awareness, consideration, branded search, direct traffic and downstream behaviours.
• Lead audience research and translate insights and performance data into actionable recommendations.

Required profile

• Analytical, data‑driven brand marketer comfortable with audience insight and commercial priorities.
• Experience working with cross‑functional vertical teams and local markets.
• Strong ability to synthesize research findings into clear, actionable strategies.
• Proven track record of leading integrated marketing campaigns across multiple channels.

Required skills