AVP/Senior Associate, Performance Marketing Tools & Platform (Consumer Banking)

About the role

Group Marketing & Communications builds, protects and enhances the DBS brand through integrated digital communications, marketing and research strategies. This role manages the day-to-day operation, governance and adoption of the marketing platform ecosystem so that platforms are reliable, well governed and effective for campaign-level audience activation, execution, measurement and reporting across paid and owned channels. It works closely with the Enterprise performance marketing and platform team to communicate business requirements and coordinate technology prioritisation.

Key responsibilities

• Own the day-to-day operation, governance and service management of marketing platforms supporting analytics, audience activation, campaign enablement and measurement.
• Ensure digital tagging, tracking, attribution and measurement standards are applied consistently across web and mobile journeys.
• Drive platform adoption through stakeholder engagement, user enablement, training and ongoing operational support.
• Define and communicate business requirements, advocate for CBG Singapore needs and coordinate prioritisation with technology and delivery teams, while remaining accountable for business outcomes.
• Monitor platform utilisation, performance and health, and identify improvements to processes, user experience and business outcomes.
• Act as the main contact for platform queries, troubleshooting and issue resolution, coordinating internal teams and vendors.
• Manage vendor relationships, service delivery and support arrangements, ensuring agreed outcomes and service levels.
• Oversee platform controls, compliance and risk management, including data, privacy and security requirements.

Required profile

• 5+ years of experience in Marketing Technology, Digital Analytics, Marketing Operations, Campaign Operations or Performance Marketing.
• Experience in platform operations, governance, user support, incident management and vendor management.
• Strong stakeholder management skills and proven problem-solving, project management and execution capabilities.
• Clear communication and user enablement skills, including delivering training and driving adoption.

Required skills

• Digital measurement, tagging, attribution, audience activation and campaign reporting.
• Hands-on experience operating marketing, analytics or measurement platforms across web and mobile environments.
• Ability to translate business needs into platform requirements, operating processes and prioritised change requests.