Brand Experience Trainer

About the role

Bacha Coffee, a 100% Arabica coffee brand headquartered in Singapore with shops in Europe and Asia, is hiring a Brand Experience Trainer. The trainer facilitates learning and development trainings and initiatives so employees can perform their roles to the required standard and become brand ambassadors, and acts as an ambassador at corporate and private customer trainings, openings and product launches. The position reports to the Senior Brand Experience Trainer.

Key responsibilities

• Follow the Senior Trainer's guidance on all learning and development matters and facilitate workshops and initiatives to a professional standard, including training for Corporate Sales partners.
• Check competencies developed in training sessions against the correct evaluation tools and monitor training standards across operations, coaching anyone who falls short.
• Assess learners' needs, adapt the facilitation approach, deliver learning content, run group discussions and on-the-job trainings in Singapore and globally.
• Evaluate curriculum effectiveness and suggest new training topics, and record individual feedback for every initiative.
• Maintain close contact with employees, help establish a system that records learning activities, and assist the Senior Trainer.
• Travel out of town or overnight occasionally (about 10% of the time) and wear a Bacha Coffee uniform.

Required profile

• Diploma or degree in Business Administration or a related discipline.
• Trainer certification such as ACTA or ACLP.
• At least 3 years of experience in F&B, retail or learning and development in a corporate environment, ideally in luxury goods.
• Excellent command of written and spoken English and proficiency in a second language (Chinese, Arabic, Japanese, German, French, etc.).
• Experience in public speaking and building business rapport at all levels.
• Advantage: experience creating training materials or using a Learning Management System, and enjoyment of a multinational environment.

Required skills

• Proficiency in MS Office (Word, Excel, PowerPoint).
• Ability to work independently under pressure and tight deadlines.
• Excellent presentation skills and ability to conduct structured training programs.