Community Activation Executive

About the role

Supermom connects millions of mothers across Southeast Asia with brands and resources that matter in their parenting journey. As a Community Activation Executive you will work directly with Key Opinion Mothers (KOMs) to bring brand campaigns to life through authentic user‑generated content and community events. The role has real‑world impact, influencing how parents across the region make everyday decisions for their families.

Key responsibilities

• Develop and execute UGC campaigns with KOMs, ensuring alignment with client goals and community voice.
• Manage the full campaign lifecycle from brief to post‑campaign reporting and recommendations.
• Serve as the day‑to‑day point of contact for brand partners, internal teams and external clients.
• Lead client check‑ins, present progress updates and suggest optimisations.
• Plan and coordinate community events where KOMs and mothers connect, share, and create impact.
• Track and analyse campaign performance using data‑driven insights to improve engagement and demonstrate ROI.
• Stay ahead of social media trends, platform shifts and AI‑driven content tools.

Required profile

• 1‑3 years of experience in community activation, digital marketing or social media management (agency experience a plus).
• Fresh graduates with strong internship portfolios or personal content projects are welcome.
• Comfortable managing content creators and curating user‑generated content.
• Natural communicator who builds trust with clients and community members.
• Analytically curious and able to turn engagement data into actionable steps.
• Genuinely interested in social media trends, content formats and AI‑powered creation tools.
• Organised, calm under pressure and able to run multiple campaigns in parallel.
• Proficient in English; additional Southeast Asian language is a strong plus.

Required skills