Consumer Insights Manager

About the role

The Consumer Insights Manager champions the voice of the consumer, providing thought partnership grounded in deep consumer understanding to inform business decisions across menu, marketing, digital and delivery teams.

Key responsibilities

• Lead design and execution of qualitative and quantitative research programmes, managing external agencies and translating insights into clear business recommendations.
• Partner with the Menu team to evaluate new concepts, assess relevance and identify unmet consumer needs for future innovation pipelines.
• Monitor market and category trends, track competitor activity and develop regular consumer and market intelligence updates for stakeholders.
• Translate insights into strategy, supporting cross‑functional growth initiatives and ensuring they align with customer motivations.

Required profile

• Degree in Marketing, Economics, Business Administration, Statistics or equivalent.
• 3‑5 years of experience in consumer insights, market research, brand planning or related fields, preferably in FMCG, retail, foodservice or QSR.
• Proven ability to manage agency partners, research budgets and deliver actionable recommendations.

Required skills

• Strong knowledge of consumer research methodologies (qualitative & quantitative).
• Proficiency in Microsoft Excel, PowerPoint and Word.
• Analytical thinking, problem‑solving and ability to connect insights to commercial outcomes.