Digital Executive

About the role

The Digital Executive will support the day‑to‑day execution and operation of STRIP’s digital platforms, including eCommerce, CRM, and loyalty programmes across the group’s brands. You will ensure a seamless customer experience across all digital touchpoints while collaborating with cross‑functional teams.

Key responsibilities

• Create and manage product listings, collections, banners, promotions, discount codes and campaign setups on the eCommerce website.
• Support online campaigns such as product launches, seasonal promotions and marketing initiatives.
• Monitor website performance, resolve issues affecting customer experience or sales, and perform regular checks for product availability, pricing accuracy and content updates.
• Coordinate with Marketing, Creative, Customer Service, Logistics and external vendors to ensure timely execution of initiatives.
• Track and report eCommerce performance metrics (sales, conversion rate, AOV, campaign performance).
• Plan and execute CRM campaigns across email, WhatsApp and push notifications, handling segmentation, scheduling and performance tracking.
• Manage day‑to‑day operations of the loyalty programme, including member communications, rewards, promotions and troubleshooting.
• Analyse loyalty programme data, share insights and support initiatives to grow membership and retention.

Required profile

• Diploma or Bachelor’s degree in eCommerce, Marketing, Business, Digital Marketing or a related field.
• 1–2 years of experience in eCommerce, digital marketing, CRM or a similar role.
• Hands‑on experience with Shopify or other eCommerce platforms (preferred).
• Familiarity with CRM platforms, email marketing tools or loyalty programmes (advantageous).
• Basic understanding of eCommerce metrics such as conversion rate, average order value and customer engagement metrics.
• Strong attention to detail and good organisational and execution skills.

Required skills

• Shopify (or other eCommerce platforms)
• CRM platforms
• Email marketing tools
• WhatsApp messaging
• Push notification systems

What we offer

• Competitive monthly salary ranging from SGD 3,000 to SGD 3,900
• Full‑time permanent position
• On‑site work at our Singapore office
• Opportunity to grow within a dynamic digital commerce environment