Event Director

About the role

The Event Director will own and grow one or more of MMI Asia's trade‑fair brands across Southeast Asia. Reporting to the CEO/General Manager, you will set the long‑term vision, drive commercial performance and ensure an outstanding experience for exhibitors and visitors.

Key responsibilities

• Define a 3‑5 year vision and annual strategy, identifying new sectors, geographies and formats (live, hybrid, digital).
• Own full P&L responsibility, including budgeting, forecasting, pricing and margin growth.
• Set and steer sales targets for exhibition space, sponsorships and partnerships.
• Build and maintain strong relationships with key exhibitors, sponsors, associations and industry stakeholders.
• Lead, coach and develop a cross‑functional show team across sales, marketing, operations and content.
• Oversee end‑to‑end delivery of each edition, from concept through post‑show review.
• Represent the brand at industry events and in media as a credible voice.

Required profile

• Proven experience leading large‑scale trade fairs or exhibitions.
• Strong commercial acumen with a track record of meeting or exceeding P&L targets.
• Excellent stakeholder management and networking abilities.
• Ability to work remotely while managing frequent travel across Southeast Asia.
• Strategic thinker with a data‑driven approach to market growth.

Required skills