Global PR Specialist / Manager

About the role

OPay, a fintech platform founded in 2018 focused on emerging markets in Africa and Asia, is looking for a Global PR Specialist / Manager. The role covers building and managing an overseas media network and executing public relations strategies to raise brand awareness.

Key responsibilities

• Establish and maintain an overseas media network and manage social media platforms, including content creation and article writing.
• Develop and execute overseas public relations strategies to enhance brand awareness and influence.
• Monitor and analyse public sentiment across social media and other channels, and respond promptly to PR crises.
• Plan and execute PR events and activities to strengthen brand image and market competitiveness.
• Build and maintain strong relationships with international media outlets and expand media networks.

Required profile

• Bachelor's degree or above, preferably in Journalism, Communications, Marketing or a related field.
• At least 3 years of experience in overseas public relations or brand management, with a good understanding of overseas markets and cultures.
• Excellent English communication skills; proficiency in Mandarin Chinese is an added advantage.
• Experience in capital markets, financial services or fintech is an added advantage.

Required skills

• Proficiency in social media management and operations, with a proven track record of successful campaigns preferred.