Growth Marketing Manager

About the role

ThunderWear Asia is seeking a Growth Marketing Manager to own and optimise channel strategy across Singapore, Malaysia, Hong Kong and Australia. Reporting directly to the founders, you will drive paid‑media performance, e‑commerce growth and retention initiatives across multiple platforms.

Key responsibilities

• Define channel strategy and allocate budgets for paid ads, e‑commerce, email/SMS and live‑selling, creating a unified campaign calendar.
• Own performance of Meta, Google and TikTok campaigns (CAC, ROAS) and collaborate weekly with a freelance Ads Setup Specialist.
• Partner with the Head of Campaign and Content to source and brief creative assets for audience‑segmented ads.
• Manage day‑to‑day operations of the Shopify storefront, including product listings, collections, promotions and discount codes.
• Develop, test and optimise Klaviyo email and SMS flows (welcome series, abandoned cart, post‑purchase, win‑back).
• Build and run a regional live‑selling ecosystem and oversee TikTok Shop, Shopee, Lazada and Amazon marketplace activities.
• Produce weekly and monthly performance reports (CAC, ROAS, open/click rates, conversion, LTV/AOV) and make data‑driven decisions on scaling or pausing initiatives.
• Design retention programmes to increase customer LTV and flag potential channel conflicts early.
• Leverage AI tools daily to improve workflow efficiency and support data‑driven decision making.

Required profile

• Proven experience managing paid‑media (Meta, Google, TikTok) and e‑commerce platforms across multiple markets.
• Strong analytical mindset with a track record of improving CAC and ROAS.
• Hands‑on expertise in Shopify storefront management and email/SMS automation.
• Ability to coordinate cross‑functional teams and drive creative asset production.

Required skills

• Meta Ads
• Google Ads
• TikTok Ads
• Shopify
• Klaviyo (email & SMS automation)
• TikTok Shop
• Shopee Marketplace
• Lazada Marketplace
• Amazon Marketplace
• Data analysis (CAC, ROAS, LTV, AOV)