Manager, E-Commerce & Digital Marketing

About the role

Reporting to the Senior Director, E‑Commerce and Digital Marketing, the Manager will drive digital performance across Capella Hotel Group’s brands, supporting direct bookings, non‑room revenue growth and guest engagement. The role oversees website operations, digital campaigns and CRM activities, ensuring brand consistency and a seamless online guest experience.

Key responsibilities

• Own day‑to‑day website management, ensuring accurate content, functional booking journeys and alignment with commercial priorities.
• Drive website booking, direct revenue and conversion targets by translating business goals into measurable digital activities.
• Plan, execute and optimise group digital marketing campaigns across channels, coordinating with hotels, agencies and partners.
• Manage the group’s CRM platform, deploying email campaigns, segmenting audiences and analysing performance.
• Consult with hotel marketing teams to translate requirements into effective digital actions and build digital capability.
• Develop regular performance reports, monitor KPIs and support digital transformation initiatives.

Required profile

• Bachelor’s degree in a marketing‑related field.
• 5+ years of experience in digital marketing, e‑commerce, website management and CRM, preferably in hospitality or premium consumer brands.
• Proven track record of improving direct bookings, campaign performance and guest engagement.

Required skills

• GA4, Google Tag Manager, Looker Studio, Excel.
• Google Ads, Meta Ads Manager, Google Search Console, SEO tools.
• Website CMS platforms (e.g., Adobe Experience Manager).
• CRM/email platforms (e.g., Salesforce Marketing Cloud).
• Familiarity with hotel booking and guest engagement systems such as SynXis, Triptease, SevenRooms.
• Responsible use of AI tools for research and analysis.