Marketing Content Specialist

About the role

A consumer events business is looking for a Marketing Content Manager/Specialist to drive audience growth and user acquisition. This is a hands-on role combining compelling content, smart paid media, creative testing and data-driven decisions. You will build and run digital campaigns that turn people into attendees, subscribers or users.

Key responsibilities

• Paid social and user acquisition: plan, launch and optimise Meta Ads (Facebook and Instagram) and TikTok campaigns for ticket sales, registrations, leads and audience growth; manage budgets and optimise for CPA, ROAS, CTR, CPC and conversion rate
• Build and manage prospecting, retargeting, lookalike and existing customer audiences, and run creative and audience tests
• Content strategy: create a social media strategy across Instagram, Facebook, TikTok and other platforms, and produce short-form video, Reels, TikToks, graphics, event previews and promotional assets
• Work with photographers, videographers, designers and event teams, and develop creative concepts tailored to paid ads while keeping a consistent brand voice
• Analyse performance, set up a regular testing framework and turn insights into recommendations for future events and campaigns

Required profile

• 1-3+ years of experience in digital marketing, social media, performance marketing or content marketing
• Demonstrated experience acquiring customers and driving measurable conversions through digital advertising
• Strong understanding of social platforms, especially Instagram, Facebook and TikTok
• Experience creating or managing short-form video and social-first content
• Good eye for creative, comfort with data and metrics, and ability to work quickly in a fast-paced events environment

Required skills

• Hands-on experience with Meta Ads Manager and paid social advertising
• Digital marketing funnels, audience segmentation, retargeting and conversion optimisation
• Excellent copywriting and communication skills