Marketing Executive (Events)

About the role

Messe Berlin Asia Pacific, the regional headquarters of Messe Berlin GmbH based in Singapore, runs high-impact exhibitions, conferences and business platforms connecting global industries with fast-growing Asian markets. It is looking for a full-time hybrid Marketing Executive (Events) to plan and run marketing campaigns for exhibitions, conferences and business events across Asia Pacific, aligned with brand and business objectives.

Key responsibilities

• Plan and execute marketing campaigns for exhibitions, conferences and business events across Asia Pacific
• Conduct market research and contribute to marketing plans
• Prepare promotional materials and coordinate digital and offline marketing activities
• Support sales teams with targeted campaigns and lead generation
• Collaborate with cross-functional teams, external vendors and partners on consistent messaging and audience engagement
• Track campaign performance, prepare reports and recommend improvements

Required profile

• Diploma or Bachelor's degree in Marketing, Business Administration, Communications, Mass Communication or a related field
• Interest in content creation, including basic filming, video editing and short-form video production
• Good written and verbal communication skills in English
• Creative, proactive and resourceful, with a positive attitude and willingness to learn
• Meticulous, organised, with good time management and attention to detail
• Comfortable in a fast-paced environment handling multiple tasks and deadlines
• Genuine interest in marketing, exhibitions and the MICE industry

Required skills

• Basic proficiency in graphic design tools such as Canva, able to create marketing visuals and social media content
• Familiarity with Microsoft Office, especially Excel for data management, sorting and filtering
• Nice to have: basic understanding of digital, social media or email marketing platforms such as Mailchimp; familiarity with Adobe Photoshop, Illustrator, Premiere Pro or CapCut; relevant project experience through internships, university projects or student clubs