Marketing Manager and Market Access

About the role

Vantive, a vital organ therapy company focused on kidney care and dialysis, is hiring a Marketing Manager and Market Access. The role develops and manages marketing programs and market access initiatives for assigned product lines, covering strategic and tactical plans, cross-functional collaboration, promotional programs, competitive tracking and product opportunity recommendations.

Key responsibilities

• Research market growth opportunities and develop strategic business planning, market analysis, tactical sales support and product management plans.
• Formulate, direct and coordinate marketing activities and policies to promote product lines to healthcare professionals and, where appropriate, patients.
• Collaborate with Sales and Business Managers on planning, including marketing inputs and annual marketing communication budgets.
• Provide feedback on marketing policy, product and product line revisions and pricing changes.
• Interface with medical, regulatory, legal, communications and sales teams to maximise market opportunities.
• Lead annual strategic marketing plan development and implementation with input from sales and marketing teams.
• Execute product launches, sales tools, tactical programs and competitive positioning for the product line.
• Cultivate relationships with national groups, key opinion leaders and product champions.

Required profile

• Bachelor's degree required; MBA preferred.
• 6 to 8 years of sales and marketing experience preferred, ideally in healthcare, pharmaceutical or medical device industries.
• Healthcare, pharmaceutical or medical device marketing experience preferred.

Required skills

• Market research, pricing and reimbursement, customer advocacy development, product and program development, messaging and branding.
• Project management, analytical skills and strategic planning.
• Ability to work independently, with good follow-up and a strong sense of urgency.