Marketing Manager – Maritime Sector
Tap Growth ai · Singapour
Job description
About the role
We are seeking an experienced Marketing Manager to lead our maritime marketing initiatives. The successful candidate will shape and execute strategies that boost brand visibility and drive business growth across the shipping and marine ecosystem.
Key responsibilities
- Plan and launch B2B marketing campaigns targeting shipowners, operators, ports and maritime service providers.
- Translate commercial objectives into detailed campaign plans, timelines and deliverables.
- Manage end‑to‑end execution, monitoring, and performance review of each campaign.
- Create sales collateral, content and communications tailored to maritime audiences.
- Support lead generation and customer engagement across industry segments.
- Analyse results, identify improvement opportunities and report on ROI, conversion and acquisition metrics.
- Develop new initiatives through trade shows, industry events, digital channels and strategic partnerships.
- Collaborate with Sales, Product and Operations teams to align messaging and support commercial activities.
- Coordinate external agencies, designers and vendors to produce marketing assets.
Required profile
- Bachelor’s degree in Marketing, Business, Communications, Maritime Studies or a related field.
- Minimum 5 years of B2B marketing experience, preferably within the maritime, shipping, offshore or maritime‑technology sectors.
- Deep understanding of the maritime ecosystem and its key stakeholders.
- Proven track record in campaign management, event participation, digital marketing and lead generation.
- Strong communication, project‑management and stakeholder‑engagement abilities.
Required skills
- Hands‑on experience with B2B digital campaigns and marketing analytics.
- Content development and sales‑collateral creation for maritime audiences.
- Event planning and execution for industry trade shows.
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Published 4 weeks ago
Expires 1 month from now
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Tap Growth ai
Singapour
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