Marketing Performance & Operations Manager

About the role

Singtel is looking for a Marketing Performance & Operations Manager to drive B2B digital marketing excellence. Working closely with Sales, Product Marketing and Regional Marketing teams, you will optimise demand generation programmes that contribute to pipeline growth and revenue, while building scalable, data-driven marketing operations.

Key responsibilities

• Manage end-to-end B2B digital marketing campaigns across paid media, email, LinkedIn, website, CRM and marketing automation platforms.
• Support go-to-market campaigns from planning and execution through optimisation, reporting and post-campaign analysis.
• Drive demand generation, lead nurturing and Account-Based Marketing (ABM) programmes to improve customer engagement and pipeline conversion.
• Oversee paid media operations: audience targeting, channel setup, budget pacing, tracking, performance monitoring and optimisation.
• Manage email campaign operations: segmentation, setup, testing, deployment and performance optimisation.
• Manage B2B LinkedIn operations, including content scheduling, platform coordination and performance tracking.
• Support website operations and optimisation, including SEO/AEO, campaign page readiness, content updates, tracking, user journey improvements and performance analysis.
• Manage and optimise CRM, marketing automation and MarTech workflows for lead generation, nurture campaigns, account engagement, lead routing and MQL/SQL progression.
• Monitor campaign performance and develop dashboards that turn marketing data into optimisation recommendations.
• Leverage AI tools such as ChatGPT, Microsoft Copilot or Gemini to speed up content creation, campaign execution, reporting and workflow automation, and explore new AI use cases.
• Strengthen marketing governance through consistent tracking, UTM standards, data quality and performance measurement.
• Collaborate with cross-functional teams, agencies and vendors to deliver integrated campaigns on time and within budget.

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related discipline.
• 5-7 years of experience in B2B digital marketing, marketing operations, demand generation or performance marketing.
• Strong understanding of B2B marketing, lead generation, ABM, campaign optimisation and marketing performance measurement.
• Good understanding of SEO/AEO, digital customer journeys and website optimisation.
• Proactive, data-driven and passionate about leveraging AI, MarTech and digital innovation to drive business growth.

Required skills

• Hands-on experience managing paid media, email, LinkedIn and website marketing operations.
• Experience with CRM, marketing automation and MarTech workflows supporting lead generation and MQL/SQL progression.
• Experience using AI tools to improve marketing productivity, campaign execution and data analysis.
• Strong analytical skills, project and stakeholder management, and the ability to manage multiple campaigns simultaneously.