Performance Marketing Specialist

About the role

First Page, an award-winning digital agency in Asia Pacific since 2011, is looking for a Performance Marketing Specialist. The role owns end-to-end execution of paid media campaigns across multiple channels, from interpreting briefs and planning strategy to implementation, optimisation, reporting and performance insights. It sits between media strategy and operational excellence, working with strategists, creative teams and account managers.

Key responsibilities

• Translate client briefs and business objectives into media strategies and build data-driven media plans across Google, Meta, TikTok and emerging platforms, forecasting KPIs, pacing and budget.
• Set up and launch campaigns independently, manage pixel setup, event tracking and data flow via GA4 and GTM, and keep campaign naming, budgeting and documentation consistent.
• Monitor performance daily, run A/B tests on audiences, creatives and bidding, and recommend scaling strategies; work with creative teams on asset iterations.
• Build dashboards in Looker Studio and Supermetrics, deliver weekly and monthly reports, and contribute to quarterly business reviews.

Required profile

• 3-4 years of experience in performance marketing (agency preferred).
• Proven success managing multi-channel campaigns (Google Ads, Meta, TikTok).
• Analytical mindset, excellent time management, attention to detail and strong cross-functional communication.
• Google Ads and/or Meta Blueprint certification is a plus.

Required skills

• GA4 and GTM
• Looker Studio
• Google Ads and Meta advertising