PR Account Executive

About the role

Archetype is seeking a PR Account Executive to support senior team members in developing and executing public‑relations campaigns for B2B technology and corporate clients. The role blends research, media outreach, and content creation to help clients achieve their business objectives.

Key responsibilities

• Assist in the planning and implementation of PR campaigns, ensuring deliverables meet client expectations and timelines.
• Draft press releases, pitches, media lists, and other client‑facing communications.
• Conduct industry, competitor, and media monitoring to inform strategy and identify news angles.
• Manage pitch processes from start to finish, including editorial calendar maintenance and award program coordination.
• Proactively spot media opportunities and make strategic recommendations to senior staff.

Required profile

• 1–2 years of experience in a PR agency or a related communications role.
• Strong written and verbal English communication skills.
• Interest in B2B technology or corporate sectors and ability to understand technical product details.
• Self‑motivated, able to work autonomously, and receptive to feedback.

Required skills

• Excellent command of English language for writing press materials.
• Research and media monitoring capabilities.
• Content creation for pitches, press releases, and media lists.