PR Assistant (Jan - Jun 2027)

About the role

The PR Assistant will support the SEA PR Manager in elevating the Maison’s reputation across Singapore, Malaysia and Vietnam. This six‑month position involves handling press office tasks, coordinating media activations, and ensuring seamless collaboration with retail, boutique, and regional teams.

Key responsibilities

• Draft concise PR blasts for distribution to SEA media outlets.
• Monitor press coverage, compile bi‑weekly clipping reports, and share insights with internal stakeholders.
• Conduct monthly editorial analysis of press content.
• Coordinate daily press office activities with local PR agencies in Malaysia and Vietnam.
• Prepare competitor and post‑event reports.
• Organise press events and trips, ensuring high‑quality media treatment.
• Source and manage logistics for press gifting.
• Provide administrative support, including photoshoot arrangements, invoice processing via SAP, and tracking of PR‑related expenses.
• Assist with ad‑hoc projects as required.

Required profile

• Excellent communication skills with experience in the retail sector.
• Ability to align PR initiatives with business objectives.
• Strong understanding of media operations and narrative crafting.
• Adaptable, proactive, and capable of working autonomously.
• Effective cross‑department collaboration and stakeholder management.

Required skills

• SAP for invoice processing and expense tracking.