PR Manager – ASEAN

About the role

Snowflake is expanding its APJ Public Relations team and is looking for an experienced PR Manager to lead communications across the ASEAN region. Based in Singapore, you will work closely with executives, customers, partners and cross‑functional teams to showcase how organisations are using the AI Data Cloud to transform their businesses.

Key responsibilities

• Identify national, regional and industry opportunities to position Snowflake as a leading authority in AI and data.
• Partner with executives and subject‑matter experts to create thought‑leadership content that highlights innovation and customer impact.
• Build and maintain strong relationships with business, technology, trade and industry media, as well as influential analysts across ASEAN.
• Develop and pitch proactive story angles that emphasize Snowflake’s market leadership and customer success.
• Manage local PR agencies to ensure high‑quality execution and measurable results.
• Identify and develop customer and partner success stories, driving storytelling across press releases, earned media, executive interviews, podcasts and speaking opportunities.

Required profile

• Collaborative communications professional with a deep understanding of the B2B technology landscape.
• Established relationships with key media and analysts in Singapore, Malaysia, Indonesia and Thailand.
• Low‑ego, experimental mindset and ability to thrive in a fast‑moving environment.
• Strong ability to translate complex technology and market trends into compelling narratives for both business and technical audiences.

Required skills