Search Planner - APAC

About the role

M&C Saatchi Performance, a global digital media agency, is looking for a Search Planner to grow paid search activity for its APAC clients. The role covers audits, proposal and plan development, strategy implementation, campaign optimisation and reporting, and also supports the associate director with new business development.

Key responsibilities

• Grow paid search activity for all APAC clients
• Conduct SEM audits on new clients and develop paid search proposals and plans
• Implement the SEM strategy across APAC clients and ensure SEM best practices are in place
• Monitor and optimise campaigns regularly so they meet the KPIs set by each client
• Deliver weekly reports and post-campaign reports with learnings and actionable next steps
• Engage with clients regularly on search performance, areas for improvement and recommendations
• Test automation tools and scripts to improve SEM performance or team efficiency
• Support the associate director with new business development for clients seeking search expertise
• Manage and develop direct reports, directing them and supporting their workload

Required profile

• 3+ years of experience in paid search marketing within an agency
• Proven track record of delivering clients' KPIs
• Highly numerate, able to analyse results and derive insights from data
• Strong written and verbal communication and people skills
• Comfortable in a fast-paced, technology-focused environment, with attention to detail and the ability to multi-task and meet deadlines
• Self-starter who solves problems proactively and seeks ways to improve team efficiency

Required skills

• Google SEM and Google Ads
• Google Analytics 360 and Google Ads Editor
• Apple Search Ads and Google Shopping (bonus)
• Adwords script (bonus)
• Reporting tools; hands-on MS Office is a must
• Data visualisation platforms such as Datorama (a plus)