Senior / Creative Content Executive

About the role

This role drives creative ideation and execution for the brand's marketing, social campaigns, activations and content, covering design, art direction, video motion graphics, AR/VR, gamification, partnerships and collaborations. It also involves managing and mentoring a team of designers and photographers while keeping the brand identity consistent across all projects and platforms globally.

Key responsibilities

• Define and own the creative approach, including design, art direction, video motion graphics, AR/VR, gamification, partnerships and collaborations
• Collaborate with functional and market leads to build and drive content strategy across channels and media
• Manage and mentor a team of designers and photographers to deliver a strong brand identity
• Keep the brand identity central and consistent across all creative projects and platforms globally
• Deliver outstanding creative presentations internally and externally
• Champion new creative talent and partner with brands and talent aligned with the company's values
• Work with team producers to set production approaches, processes and schedules
• Build relationships with external agencies and partners as needed
• Analyse campaign performance, market trends, consumer needs and the competitive landscape
• Work with creatives, photographers, media designers, UI/UX designers and senior leaders

Required profile

• Experience in conceptual creative work, art direction and graphic design
• Experience in business and digital performance channels such as digital marketing, editorial, photography and multimedia
• Portfolio of creative projects including brand campaigns, activations, moving images, design systems, events, digital content, motion graphics, print and social campaigns
• Understanding of digital asset production at scale, post-production workflows and technical requirements of digital marketing assets
• Familiarity with social media, new digital formats and trends
• Experience developing creative across multiple markets (Asia, US, UK and non-English markets) is ideal
• Experience in brief conception, storyboarding and on-set art direction for shoots and campaigns
• Ability to thrive in a dynamic, fast-paced environment, work after office hours and on weekends if required, and willingness to travel overseas

Required skills

• Graphic design, typography, art direction, moving images and motion graphics animation
• Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD)
• AI tools