Senior Digital Marketing Analyst

About the role

Kepler is a digital media agency that acts as clients' agency of record, in-house team or hybrid, using data and technology across paid digital media and data-driven CRM channels. Its Activation team sits between clients and the wider business, building client relationships, delivering award-winning campaigns and helping clients grow. The Senior Digital Marketing Analyst joins this team, reporting to the Campaign Manager or Senior Campaign Manager, and handles day-to-day campaign requests, planning, set-up, optimisation and reporting.

Key responsibilities

• Manage and own campaigns across paid media channels (Search, Social, Display) and platforms, optimising tactics and strategies for performance
• Create media plans that reflect knowledge of client accounts and propose new testing ideas
• Own campaign execution and quality assurance on buying platforms, troubleshooting issues as they arise
• Optimise campaign performance against forecasts and give data-driven recommendations to clients
• Manage day-to-day client contact (calls and/or face-to-face) and produce end-of-campaign reports with deeper insights
• Provide basic trafficking support as required and build relationships with platform partners
• Deputise for the Campaign Manager when needed and train and coach Digital Marketing Analysts

Required profile

• 1-2+ years of hands-on in-platform experience, ideally across at least two of programmatic display, video, paid search and/or paid social
• Passion for digital media, advertising and technology
• Client and account management experience
• Excellent communication and presentation skills, with strong relationship-building ability
• Ability to multitask with attention to detail and strong analytical skills

Required skills

• Comfort with MS Excel, data analysis and internet technologies
• Team player

What we offer

• Competitive direct compensation
• Core benefits, learning and development, work/life balance and wellbeing
• Hybrid working