Senior Digital Marketing Executive

About the role

The Senior Digital Marketing Executive will drive paid performance, social analytics, and customer lifecycle initiatives for Mediacorp Consumer Brands. You will translate data into actionable insights, optimise campaigns, and collaborate across functions to meet growth targets.

Key responsibilities

• Synthesize data from multiple sources to generate insights that support platform KPIs and organisational goals.
• Lead paid performance media campaigns from strategy through execution, optimisation, and reporting, including social boosting on Meta and TikTok.
• Utilise data analysis (platform, web & app) to adjust budgets, conduct A/B testing, and lower CPA.
• Work with external agency partners to ensure brief delivery, optimisation, and performance targets.
• Produce regular always‑on reporting against benchmarks and share performance insights with internal stakeholders.
• Monitor and report on Mediacorp social accounts using tools such as TikTok Business, Meta Business Suite, Tubular, and Brandwatch.
• Benchmark performance against competitors and surface ideation opportunities.

Required profile

• Dynamic, growth‑oriented professional with experience in paid performance marketing, social analytics, and customer lifecycle management.
• Data‑driven mindset, able to work independently and as part of a fast‑paced team.
• Strong analytical skills and ability to translate complex data into clear recommendations.

Required skills

• Meta Ads Manager
• TikTok Ads Manager
• Adobe Analytics
• Microsoft Excel (Pivot Table)
• TikTok Business
• Meta Business Suite
• Tubular
• Brandwatch

What we offer

• Opportunity to shape digital marketing strategy for leading consumer brands.
• Collaborative environment with cross‑functional teams.
• Access to advanced analytics and ad‑tech platforms.