Senior Digital Marketing Lead

About the role

NTI Nanofilm is seeking a Senior Digital Marketing Lead to own and evolve its global digital marketing ecosystem. The role will focus on the corporate website and digital channels to strengthen brand leadership, improve discoverability, and generate business opportunities across priority markets.

Key responsibilities

• Own and continuously optimise the corporate website and digital properties, including structure, UX, content, conversion pathways, functionality and performance.
• Lead website enhancement, localisation and market expansion projects with internal stakeholders, developers, agencies and technology partners.
• Develop and execute SEO and AEO strategies for Google, Microsoft Bing, AI‑powered search and market‑specific search ecosystems.
• Conduct keyword, customer, competitor, market and search‑intent research; draft, edit and optimise technical B2B web and campaign content.
• Manage social media channels (LinkedIn, Facebook, Instagram, YouTube) – planning, publishing, engagement and performance tracking.
• Create and adapt digital campaign, social, image and video assets using Canva, Adobe Creative Cloud and AI‑enabled editing tools while maintaining brand consistency.
• Explore, evaluate and implement emerging AI and marketing technologies such as generative AI, programmatic SEO and automation.
• Plan, execute and optimise paid digital campaigns across Google Ads, LinkedIn Campaign Manager, Microsoft Advertising, Meta and YouTube.
• Manage HubSpot for segmentation, lead capture, nurturing, workflows, CRM handover and campaign performance tracking.
• Establish digital KPI frameworks and use GA4, Google Search Console and other analytics tools for reporting.

Required profile

• Senior‑level experience leading global digital marketing initiatives.

Required skills

• SEO and AEO strategy development
• Paid media management (Google Ads, LinkedIn Campaign Manager, Microsoft Advertising, Meta, YouTube)
• Social media management (LinkedIn, Facebook, Instagram, YouTube)
• HubSpot marketing automation
• Google Analytics 4 (GA4) and Google Search Console
• Content creation tools: Canva, Adobe Creative Cloud
• Emerging AI tools for content, research and workflow automation
• Website optimisation and localisation