Senior Event Marketing Manager - B2B Exhibitions

About the role

A B2B exhibitions organiser focused on technology trade shows, which hosts regional exhibitions across Asia with summit and conference programmes, is hiring a marketing hire in Singapore. The client is open to candidates at Marketing Manager or Senior Marketing Manager level depending on experience.

Key responsibilities

• Own the visitor acquisition strategy and deliver registration, verified attendance and qualified audience targets.
• Build local and regional audience databases with clear targets for acquisition, segmentation and data quality.
• Develop the visitor proposition and positioning for each host market, backed by market research and competitor analysis.
• Lead integrated campaigns across paid digital, email, content, social media and local-language channels.
• Manage the visitor marketing budget, in-market agencies, vendors and media partners against agreed targets.
• Build co-marketing partnerships with industry associations, government agencies, media and channel partners.
• Report on registration pacing, conversion, cost per acquisition and audience quality, and lead post-show analysis.
• Work with Sales, Operations, Conference/Content and the global team, and represent the company at regional industry events.

Required profile

• 7 years+ of B2B marketing experience (5 years+ for manager level), with a track record of growing audiences, ideally in trade shows, exhibitions, conferences or B2B technology.
• Experience launching or building audiences in new markets from an early stage.
• Strong Southeast Asian market knowledge, especially Malaysia, Vietnam and Indonesia; local networks are a distinct advantage.
• Willing to travel regionally and internationally as required.

Required skills

• Digital campaign execution, marketing automation and CRM platforms such as HubSpot.
• Stakeholder and agency management, and comfort in a matrix, multicultural environment.
• Excellent communication skills and strong commercial awareness.