Senior Executive / Assistant Manager, Executive Master Programmes

About the role

Nanyang Executive Education (NEE) at Nanyang Business School, Nanyang Technological University, is looking for a proactive, service-oriented professional to support outreach, recruitment, engagement and admissions for its Executive Master programme portfolio. Working under the direction of the programme lead and more senior team members, the role covers lead generation, candidate engagement, marketing campaigns, recruitment events, corporate and alumni outreach, admissions administration, scholarship processes, reporting and stakeholder coordination.

Key responsibilities

• Support recruitment and outreach plans, follow up with prospective candidates, maintain lead records and take part in programme previews, education fairs and information sessions.
• Plan and run marketing and lead-nurturing campaigns with the marketing team, prepare campaign briefs, track indicators and support CRM and lead database administration.
• Engage corporate partners, government agencies, professional bodies and alumni, and support alumni ambassador and referral initiatives.
• Coordinate logistics and follow-up for recruitment events, and compile event data and feedback.
• Guide applicants on programme information and application requirements, support application processing and admission interviews, and support orientation and onboarding.
• Administer scholarship applications and records, and assist with scholarship communications.
• Gather market insights, compile recruitment, campaign and admissions data for management reporting, and support budget tracking, procurement and vendor coordination.
• Collaborate with programme leadership, faculty, academic directors, marketing, alumni relations and admissions, and escalate complex matters appropriately.

Required profile

• A recognised bachelor's degree, preferably in business, marketing, communications, education or a related discipline; a relevant diploma with strong applicable experience may also be considered.
• At least 1 to 3 years of relevant experience in programme marketing, recruitment, admissions, business development, stakeholder engagement, events, higher education or professional services.
• Strong written and verbal communication, organisation and project coordination skills, and a service-oriented, collaborative mindset.
• Ability to work independently and to support evening or weekend events and regional outreach when required.

Required skills

• Comfort with data, reporting and digital tools.
• Experience with CRM, email marketing or marketing analytics platforms is advantageous.