Senior Manager, Marketing Analytics

About the role

The Senior Manager, Marketing Analytics is a key contributor within Marriott's Enterprise Data, Analytics & AI organization, leading the development, execution and interpretation of marketing analyses. The role quantifies the impact of marketing investments across channels, optimizes budget allocation and turns continent-level MMM insights into hotel-level marketing actions. It works closely with marketing leaders and Continent Marketing, Performance Analytics and Data Strategy teams.

Key responsibilities

• Lead the design, execution and interpretation of marketing analytics projects to measure the impact of marketing activities across channels.
• Analyze model outputs to find trends, optimize budget allocation and support strategic decisions across business units.
• Translate model findings into insights and recommendations for business partners, including hotels, focused on incremental value and ROI.
• Partner with Continent Performance Analytics and Data Strategy teams so marketing spend follows continent priorities and market needs.
• Review curated data and dashboards to spot trends, anomalies and performance drivers for commercial initiatives.
• Run ad hoc analyses to answer emerging business questions about marketing effectiveness.
• Collaborate with business partners to define analytical needs and priorities, and ensure data accuracy and integrity.
• Communicate insights through presentations and executive-ready summaries, and manage several projects at once.
• Support KPI definition, customer health analysis and performance tracking using MMM methodologies, and help build hotel-level tools and guardrails for Sales & Marketing spending.
• Prepare and present MMM findings clearly and concisely to stakeholders.

Required profile

• Bachelor's degree in Business, Analytics, Statistics or a related discipline.
• At least 7 years of experience in analytics, with a focus on marketing mix modeling or advanced marketing analytics.
• Expertise in campaign attribution, ROI analysis and incrementality testing.
• Familiarity with performance measurement frameworks and marketing analytics platforms.
• Excellent written and verbal communication, detail-oriented and proactive with strong stakeholder engagement.

Required skills

• Strong statistical and analytical skills, including building and interpreting MMM models.
• Ability to conduct ad hoc analyses and turn findings into actionable recommendations.