Senior Specialist, Category Marketing

About the role

Castlery, a furniture brand, is looking for a Category Marketing Senior Specialist to join its Marketing team. The specialist owns the commercial performance of an assigned category: they set and deliver revenue targets, lead go-to-market for new and existing products and drive category growth across ecommerce and marketing channels, working closely with stakeholders across the company.

Key responsibilities

• Manage the annual Category P&L and drive category profitability.
• Support the category's 3-year strategy and roadmap, including target setting, growth levers and assortment direction.
• Lead go-to-market planning for seasonal launches and product introductions (positioning, pricing input, launch timing and channel plans).
• Own the category's ecommerce funnel: traffic, conversion and AOV through product page optimisation, onsite merchandising, search and navigation.
• Plan and run category campaigns and promotions with the Marketing team, briefing paid media, CRM/email, content and social teams and tracking performance against KPIs.
• Work with Demand Planning on monthly forecasts and Open-To-Buy, reviewing sales and inventory health.
• Run quarterly forecast and performance reviews with business stakeholders.
• Consolidate customer, market and competitor insights each quarter and share them with Product teams.

Required profile

• 3-5 years of experience in ecommerce, product marketing or category growth roles within a leading retail or ecommerce company.
• Proven track record of go-to-market and category strategies that drive growth.
• Hands-on experience driving ecommerce growth through site merchandising, conversion optimisation and digital campaigns.
• Strong commercial acumen, with experience managing revenue targets, P&L, forecasts and inventory data.
• Excellent communication and stakeholder management skills.