SVP, Data & AI Governance Lead (UDO Office)

About the role

Group Marketing & Communications builds, protects and enhances the DBS brand through integrated digital communications, marketing and research strategies. As data and AI become central to marketing effectiveness and customer experience, the bank is strengthening its Data & AI Governance capabilities. This role leads the Data & AI Governance agenda across Group Marketing & Communications and its regional markets, overseeing data ownership, data quality, metadata management, data risk and responsible AI practices.

Key responsibilities

• Define and drive the Data & AI Governance strategy, operating model and roadmap across Marketing & Communications functions and regional markets.
• Establish ownership, accountability and stewardship for marketing, communications, prospect and marketing analytics data assets.
• Drive adoption of data governance policies, standards, controls and governance tooling to raise data management maturity.
• Lead data quality improvement initiatives and resolve cross-functional, cross-platform data issues affecting reporting, customer engagement and decisions.
• Set up governance for metadata, business definitions, lineage, critical data elements and trusted data sources.
• Strengthen data and AI risk management through controls, risk monitoring and remediation of control gaps.
• Govern the responsible use of customer, marketing and communication data, including oversight of AI and advanced analytics use cases.
• Partner with senior stakeholders across Marketing, Communications, Technology, Compliance and Data to drive governance outcomes.
• Lead regulatory, audit and compliance readiness activities and remediate findings related to data and AI.

Required profile

• 12+ years of experience in Data Governance, Data Management, Data Quality, Data Risk, Marketing Data, Analytics, Regulatory Compliance or related fields.
• Proven experience leading marketing data governance or transformation initiatives.
• Experience working with senior business and technology stakeholders in complex organisations.
• Preferred: experience in financial services, digital businesses, consulting, technology or other data-intensive industries.
• Strong stakeholder management, executive communication and ability to influence senior leaders and drive enterprise-wide change.

Required skills

• Knowledge of data governance, data quality, metadata management, lineage, data ownership and control frameworks.
• Experience managing marketing technology data, including digital analytics platforms (Adobe Analytics, Google Analytics, AppsFlyer), campaign activation tools, customer data platforms, audience management and consent management solutions.
• Knowledge of responsible AI, AI governance and evolving data and AI regulatory requirements.
• Hands-on experience developing data products, defining data transformations and mapping data flows for marketing use cases.
• Experience with enterprise data governance platforms such as Collibra, OpenMetadata or equivalent.
• Professional certifications in data management, governance, risk or related disciplines.