VP, Group Retail Marketing

About the role

This role sits within UOB's Group Retail Marketing function, which drives revenue growth, loan volumes and awareness for the bank's mortgage and car loan businesses, and strengthens the in-person branch experience. It covers the development and execution of marketing campaigns and communication materials, and supports acquisition, retention and portfolio growth initiatives.

Key responsibilities

• Lead the development and execution of secured loans (mortgage and auto loans) and branch marketing campaigns, including full-funnel campaigns using ATL, BTL and digital channels.
• Use strategic media buying to raise awareness of branches, products and solutions and drive acquisition and engagement.
• Work with sales, segment and product teams to run campaigns that acquire clients, deepen engagement and improve portfolio quality and penetration.
• Manage and support branch events, including partner sourcing and gifting/premiums where needed.
• Negotiate with creative and media agencies and other external vendors to ensure quality delivery of campaigns.
• Monitor and analyse key marketing KPIs, track and optimise media campaigns, and maintain a flexible marketing calendar.
• Manage and maximise budgets to meet yearly business priorities.
• Understand customer needs, industry trends and competitor strategies, and roll out integrated marketing activities that deliver the bank's value proposition.

Required profile

• Degree in Marketing, Communications, Business or Economics.
• At least 8-10 years of marketing and/or communications experience in a financial institution, wealth industry or direct-to-consumer business (e.g. FMCG, online marketplaces).
• Strong project management skills, able to handle multiple projects in a fast-paced environment.
• Good stakeholder management, analytical and data-driven thinking, and the ability to work independently and in teams.

Required skills

• Integrated marketing communications, including digital and social media marketing.
• Strong written and spoken communication, with a customer-centric approach to campaigns.