Content Writer – Beauty & Wellness (Singapore)

About the role

We are looking for a passionate content writer who lives and breathes the beauty and wellness scene in Singapore. You will create engaging, SEO‑friendly articles that help salons, spas, nail and lash studios, aesthetic clinics and beauty brands connect with consumers and grow their businesses.

Key responsibilities

• Produce “Best of” lists and rankings for top salons, spas and studios across Singapore neighbourhoods.
• Write merchant spotlights that showcase the story behind each business.
• Develop beauty‑and‑wellness guides that explain treatments, set expectations and help readers choose the right service.
• Craft consumer‑friendly content for a beauty‑intent audience and merchant‑focused pieces that drive growth.
• Deliver SEO‑aware articles that reflect current Singapore beauty and wellness trends.

Required profile

• Proven experience writing for the beauty, wellness or aesthetics sector.
• Direct collaboration with salon or spa owners, not just copy delivery.
• Strong point of view on the industry and deep understanding of the Singapore market.
• Based in Singapore and comfortable working remotely.

Required skills

• SEO knowledge for content optimisation.

What we offer

• Flexibility to work as a freelancer or full‑time employee.
• Opportunity to shape a leading beauty‑discovery platform in Singapore.