Head of E-Commerce Acceleration (New Brands) – SEA

About the role

L’Oréal is looking for a senior leader to shape the future of beauty commerce across Southeast Asia. As Head of E‑Commerce Acceleration for newly launched brands, you will define and execute the zone‑wide digital strategy, ensuring rapid, scalable growth while aligning local teams with global standards.

Key responsibilities

• Define the annual e‑commerce business plan, identifying growth levers such as new platform launches, portfolio expansion and cross‑border opportunities.
• Co‑own the e‑commerce P&L, optimizing transactional media and promotional spend to achieve high ROAS and ROI.
• Lead regional joint business plans with Shopee, TikTok Shop and Lazada, setting KPI targets and brand standards for all country teams.
• Develop platform‑specific growth strategies, allocate GMV targets, and ensure consistent brand execution across markets.
• Design and roll out high‑impact promotional calendars, including bundles, sampling and CRM‑driven loyalty programs.
• Oversee branded content, product detail pages and transaction media execution, ensuring perfect‑store standards.
• Monitor performance metrics (GMV, traffic, conversion) and manage the affiliate playbook at zone level.

Required profile

• Proven experience driving double‑digit e‑commerce growth for consumer or beauty brands.
• Strong P&L ownership and ability to manage large media and promotional budgets.
• Demonstrated capability to lead cross‑functional teams across brand, commercial and supply‑chain functions.
• Deep understanding of Southeast Asian online marketplaces and consumer behavior.
• Strategic mindset with a focus on execution speed and scalability.

Required skills