Performance Marketing Manager – Google Workspace (JAPAC)

About the role

Google is looking for a Performance Marketing Manager to own the paid digital strategy for Google Workspace across Japan and the broader Asia‑Pacific region. You will drive acquisition for SMB and enterprise customers, shaping the global growth roadmap and ensuring the product reaches the right audience.

Key responsibilities

• Lead the paid acquisition strategy for JAPAC, defining audience segmentation, media plans, bid strategies and measurement frameworks.
• Partner with internal Centers of Excellence (Media Lab, MLMO, Product Marketing, Brand & Creative) and external agencies to launch, test and optimise high‑performing campaigns.
• Develop and execute media learning and measurement agendas, prioritising experiments that deliver incremental business growth.
• Collaborate with cross‑functional teams including Product, Sales, Analytics and global Centres of Excellence to align marketing tactics with business objectives.
• Represent regional performance insights to influence global acquisition strategy.

Required profile

• Bachelor’s degree or equivalent practical experience.
• Minimum 6 years of experience in growth, performance, direct‑response or paid‑media marketing.
• Proven track record growing subscription businesses in B2B or B2C environments.
• Experience managing paid media across multiple ad networks and channel types.
• Strong collaboration skills with cross‑functional partners.

Required skills

• Paid media campaign management across multiple ad networks.
• Media measurement methodologies such as Marketing Mix Modeling (MMM), Multi‑Touch Attribution (MTA) and geo‑testing.
• Quantitative and qualitative insight analysis to inform growth strategy.
• Creative production and direct‑response media best practices.

What we offer

• Opportunity to shape the growth of a flagship Google product.
• Collaboration with world‑class product, sales and analytics teams.
• Access to Google’s internal learning labs and innovation resources.