Digital Marketing Specialist – Audio Sample Library Launch

About the role

This contract role is for a Digital Marketing Specialist with deep knowledge of audio technology and music production. You will lead the launch of a new Kontakt sample library for an independent boutique audio brand, shaping positioning, messaging, and the full launch plan.

Key responsibilities

• Develop a comprehensive launch calendar and timeline for the Kontakt library release.
• Design and execute pre‑launch and launch marketing campaigns.
• Structure and manage an email‑driven funnel for audience building and product launch.
• Advise on product positioning, messaging, pricing, and partnership opportunities.
• Provide input on landing‑page and product‑page optimization for conversions.
• Suggest demo‑video concepts and prioritize marketing channels.
• Coordinate reporting on campaign KPIs and performance metrics.

Required profile

• Proven experience marketing Kontakt libraries, sample libraries, virtual instruments, or audio plugins.
• Strong understanding of the audio tech and music production industry, especially indie or boutique brands.
• Demonstrated ability to design and execute launch plans for new audio products.
• Flexible availability to align with launch timelines.

Required skills

• Email marketing
• Funnel building
• Campaign management
• Influencer outreach
• Partnership development
• Website optimization
• Email conversion optimization