APAC Developer Marketing Lead

About the role

OpenAI is seeking an experienced APAC Developer Marketing Lead to shape and execute its regional strategy for developer audiences across Asia‑Pacific. This senior position blends technical insight with marketing expertise to drive awareness, education, and adoption of OpenAI’s products among developers and overlapping startup communities.

Key responsibilities

• Lead the APAC developer marketing strategy across priority markets, audiences, channels, and product moments.
• Design and run programs that boost developer awareness, education, product understanding, adoption, and advocacy.
• Translate global developer launches and narratives into regionally resonant activation plans.
• Partner with Developer Relations and technical stakeholders to ensure programs are credible, useful, and grounded in builder needs.
• Develop repeatable regional plays covering content, technical education, events, hackathons, workshops, community moments, ecosystem partnerships, and builder stories.
• Support startup marketing initiatives where startup and developer audiences overlap, focusing on technical founders and early‑stage builders.
• Establish clear operating rhythms, prioritization, measurement, and feedback loops with global and regional partners.
• Provide APAC developer insight, market nuance, and ecosystem opportunities to inform global planning.

Required profile

• 10+ years of experience in developer marketing, technical marketing, product marketing for developer products, community‑led technology marketing, or integrated marketing for technical platforms.
• Proven track record building credible marketing programs for developer audiences.
• Experience leading regional or multi‑market programs across launches, education, content, events, community, and ecosystem channels.
• Strong cross‑functional collaboration experience with Developer Relations, Product, Growth, Partnerships, Content, Events, and regional marketing teams.

Required skills