Communications Strategist

About the role

The Communications Strategist serves as the strategic bridge between client brand marketing teams and Publicis Media’s planning and activation units. You will translate business and marketing objectives into clear strategic direction, guide campaign development, and ensure alignment throughout the execution lifecycle.

Key responsibilities

• Shape and refine campaign briefs to reflect client goals and audience insights.
• Provide ongoing stewardship, ensuring recommendations stay aligned with objectives and communication frameworks.
• Review and challenge media strategies and plans for quality, consistency, and feasibility.
• Act as a strategic advisor and quality‑assurance lead across multiple brands, markets, and stakeholders.
• Own the strategic narrative around campaign effectiveness, partnering with planning, activation, and analytics teams to deliver post‑campaign insights.

Required profile

• Strong understanding of brand marketing, media planning, and activation processes.
• Excellent stakeholder management and advisory skills.
• Ability to maintain strategic alignment across diverse brands and markets.
• Analytical mindset to translate results into actionable insights.

Required skills