D2C Website Specialist – Drive Regional .com Growth

About the role

We are seeking a D2C Website Specialist to own and scale our regional brand .com sites across Asia‑Pacific. You will develop and execute strategies that grow revenue, increase traffic, and improve the overall customer experience.

Key responsibilities

• Build and execute D2C strategies to grow revenue and scale traffic on regional brand websites.
• Use A/B testing and UX/UI data to reduce friction, fix drop‑offs, and boost checkout conversion rates.
• Partner with agencies to run targeted paid media (Google, Meta, TikTok) and SEO that drives direct traffic.
• Lead automated email campaigns, CRM retention strategies, and exclusive D2C product/GWP promotions.
• Collaborate with local market leads to balance .com growth with offline retail and distributor relationships.

Required profile

• 2+ years of hands‑on experience growing an owned D2C brand website (.com) on platforms such as Salesforce SFRA, Shopify Plus, or Magento.
• Proven track record in conversion rate optimisation, web analytics (GA4), A/B testing, and full‑funnel digital marketing.
• Experience managing media agencies, site traffic acquisition, and retention/CRM workflows.
• Ability to work independently in a fast‑paced, regional matrix environment.

Required skills

• D2C strategy development
• A/B testing
• E‑commerce platforms: Salesforce SFRA, Shopify Plus, Magento
• Web analytics: Google Analytics 4
• Paid media: Google Ads, Meta Ads, TikTok Ads
• SEO
• CRM and email automation
• Data analysis

What we offer

• Permanent position with a competitive monthly salary of $5,000‑$6,000.
• Company perks and benefits.